You’ve got an idea for a business – that’s great. But do you have the commitment, the drive, the organisation to make it a reality?
It’s hard, but I’ve got some key suggestions you need to have as a new business owner — otherwise, you simply won’t get things off the ground.
In this blog, I’ll cover some top tips for starting your own business to help you start thinking about the right things. 💡
Find a niche
Are there any original ideas any more? Probably not, but every person is unique. Everyone has their worldview and ideas that form a different idea when put together correctly.
When I started KBS, I knew I had specific areas I wanted to target, and this is enough! Provided you can demonstrate what you know, and get the clients in the door, there’s nothing more to it.
There have been loads of changes to the UK business landscape over the last few years, leaving gaps of all shapes and sizes that could be exploited with the right commitment.
Do some research into fields you know you’d be good at, and assess your options. Are there any areas with clear gaps in the market? Have conversations with those around you to discover what you could offer — these decisions are always easier when shared.
Now that you’ve got your niche, it’s time to build a strategy that suits you — one which can get the proper interest for what you’re about to do.
Technology has proved to be a game changer to business owners all over the world. Business is a lot faster now — you can share files, financial data, and sell goods from anywhere in the world. All you need is an internet connection.
There’s nowhere better that technology can help you with than your marketing. We’d advise you to try a social media agency and look into a marketing strategy that incorporates SEO (helping you rank well on Google). This could be the difference between converting clients who otherwise would never have found you while searching the web.
Try and highlight your niche through content that suits your audience — then you can use scheduling tools to share your content strategically. Write up a whole campaign and schedule it all and you won’t have to touch your social media for months.
Of course, tech is also vital for managing your finances, staying up to date with news, and working from abroad — something I’m a big advocate of.
Whatever you choose to use, if you don’t embrace it early, you’ll wish you had. Tech is here to stay.
Chat to other businesses
One of the most important things in any business is talking to people like yourself. It’s good to hear your ideas bounced off someone impartial — they might be confused or need more info about your idea, letting you know you need to hammer out the details.
You should talk to as many different people as possible – experienced business heads, friends or even family members who have been there before. Talking to these other people will help you make better decisions when finalising your plans.
And this also includes customers! Make sure you talk to the people you’ll be selling to. Look at studies, and send out surveys (where appropriate).
Don’t be afraid to ask for help
I know what it’s like to ask for help when you think you’ve got everything covered — sometimes, it can feel like you shouldn’t be asking. I can do this, right?
Well, when it comes to starting a business, there is no such thing as a stupid question. And the more questions you ask, the better results you get.
That’s where we come in — I’m always excited to talk to new clients about what they could do next, better, or just continue doing. I love people more than businesses, but when the two work together well, I get excited.
Even if it’s just to share an idea, I’d be more than happy to discuss your hopes and dreams and create a business plan to suit.
Want to start your own business? Drop me a message.